Swedish style…

I’m really wanting to showcase some Swedish design here on Pedal&shoot and Swedish design house ACNE is one such company.  Founded in Stockholm in 1996 by four creatives, Acne’s ambition is to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. This ambition has led to diverse assignments in advertising, graphic design and television production.  I love that they are not just a fashion house and look at the spectrum of influences open to them.  Acne spotted a space in the market for denim and utilised their forward thinking nature to create 100 pairs of unisex jeans. That’s the foundation of Acne. They have now opened a new studio in the old Marais area of Paris, it was designed Swedish architect Andreas Fornell from BozarthFornell.  I always love it when one company is willing to support another industry in their own country and not just seek out a big name.   I think you’ll agree the results are stunning – Clean & crisp. Hope you like looking through these as much as I did.

This entry was published on April 24, 2012 at 6:24 pm. It’s filed under Architecture, Sweden and tagged , , , , , , , , , , , . Bookmark the permalink. Follow any comments here with the RSS feed for this post.

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