I’m really wanting to showcase some Swedish design here on Pedal&shoot and Swedish design house ACNE is one such company. Founded in Stockholm in 1996 by four creatives, Acne’s ambition is to create and develop a lifestyle brand through the production of desirable products as well as helping others build their brands. This ambition has led to diverse assignments in advertising, graphic design and television production. I love that they are not just a fashion house and look at the spectrum of influences open to them. Acne spotted a space in the market for denim and utilised their forward thinking nature to create 100 pairs of unisex jeans. That’s the foundation of Acne. They have now opened a new studio in the old Marais area of Paris, it was designed Swedish architect Andreas Fornell from BozarthFornell. I always love it when one company is willing to support another industry in their own country and not just seek out a big name. I think you’ll agree the results are stunning – Clean & crisp. Hope you like looking through these as much as I did.